boy and girl playing with unicorn toys and dinosaur toys

Wyld Conversations: Using Toy Stories to Talk About Big Feelings

Children experience big emotions before they have the words to explain them. Imaginative play gives kids a safe way to explore feelings like fear, bravery, worry, and excitement through storytelling.

boy and girl playing with toys in backseat of vehicle

No Screens? No Problem.

Traveling with kids can be magical — and exhausting. Long car rides, flights, and waiting rooms often lead to restless energy and screen overload. The good news? The right travel toys can keep children engaged, calm, and creatively entertained without screens.

wyldshyres at Toy Fair 2026

Tomgrrrl Toys LLC at Toy Fair 2026

We’re thrilled to announce that Tomgrrrl Toys LLC will be exhibiting at Toy Fair 2026 in New York City! From February 14–17, you can visit us at the Javits Center to experience our storytelling toys and emotional-learning play tools in person. Toy Fair…

2 young girls playing with dinosaurs

How Wyldshyres Create Emotional Safety Through Imaginative Play

In today’s busy, noisy world, children need spaces where they can slow down, feel secure, and simply be themselves. At Wyldshyres, we believe imaginative play isn’t just fun—it’s a powerful way to help children feel emotionally safe.

young boy and girl reading a book in a blanket tent

Fiction with Function: How Wyldshyre Backstories Inspire Big Life Lessons

In Wyldshyre, magic is more than sparkle and wonder—it’s a tool for growth. Every character, setting, and storyline is intentionally designed to do more than entertain. Wyldshyre backstories are built on the belief that stories shape who we become. That when children connect emotionally to a character, the lessons they learn stay with them long after the story ends.