News & Social

Play is how children make sense of the world — and of themselves. Through imagination, they give shape to their feelings, their fears, and their dreams. When children play, they don’t just express joy — they also explore sadness, frustration,…

Imaginative play is more than make-believe — it’s how children explore who they are and what they’re capable of. When kids create stories, invent worlds, or take on new roles, they practice courage in its purest form: the courage to…

Wyldshyres: Where Imagination Never Goes Extinct There’s a reason children’s toy aisles and bedrooms everywhere continue to be filled with sharp-toothed T. rexes and shimmering, single-horned ponies. Dinosaur toys and unicorn toys have remained perennial favorites across generations—not just because…

Wyldshyres: Where Imagination Never Goes Extinct For children, the lines between real and imagined are sometimes beautifully blurred – and mythical creature toys can help make those imagined worlds come alive. Whether it’s a glittering unicorn toy, a roaring dinosaur…